I agree with Marshall McLuhan that medium is the message. The way he expresses is that “the beliefs that the channel through which a message is transmitted is as important as the message itself and that the channel, in fact, often determines which messages will be transmitted and which will be ignored”(p. 307). I agree with this concept because it is just like the basic communication concept that when you deliver a message, the message is not the only thing that matter. Things like the content of the message, how you deliver it, in what way you are delivering it and when you are delivering it. However, I can’t fully understand his idea on television being a cool medium because I feel like it really depends on what kind of television program you are watching. The way he refers cool medium as “it demands that viewers fill in detail”(p. 307). Compare with radio, we don’t need to concentrate that much in television because “television encourages sensory involvement”(p.307).
Sogo,
ReplyDeleteI liked your post and the idea of expresses mediums. Your observation of how the author referred to the messages through the medium had me thinking about ideas of when I watch TV and what messages I look for when I am sitting there and how each show plays a different role on the medium. I believe that when you are finding a message from a medium you look more into the messages behind that message and start to relate it to your beliefs and values. This can also get yourself involved in trying to figure out the idea behind the message.